A mention dropped. Restored the next day. Zero client time.
GrowPad’s entry dropped out of a “best GEO agencies for B2B SaaS” list when the publisher updated the post. GEOboom’s daily check caught it, wrote to the publisher on its own, and the entry was back at #6 the next day.
Client named with permission
- 0 minof the client's time
- Next dayback on the page at #6
- ~1 hthe publisher's reply to GEOboom's email
- $0credits or publisher fee for the fix
- Client
- GrowPad, an AI search and SEO agency in Alicante, Spain, working with B2B SaaS, tech and IT outsourcing companies.
- Goal
- Stay listed at #6 in “Best GEO Agencies for B2B SaaS in 2026” on austinheaton.com, with the agreed link to GrowPad’s B2B SEO page.
- Input
- None. The placement was agreed through GEOboom, which holds the deal record and the thread it was agreed in.
- Timeline
- 28 Oct 2026: the daily check finds the entry gone and GEOboom emails the publisher. About an hour later, the reply. 29 Oct: back at #6.
- Publisher
- austinheaton.com, DR 41. A mention exchange: no money either way.
- Cost
- $0 for the fix: no credits, no publisher fee. Monitoring is part of the $150 plan.
- Daily checkevery live placement, both sidesonce a day
- Link goneentry off the page28 Oct · Broken
- GEOboom askssame thread, signed by the CEOon detection
- They replygoing back at #6, same link~1 hour
- Back at #6same link as agreed29 Oct
Every step ran without GrowPad. Its only contact with the incident was one email alert.
Before and with GEOboom
An alert, or a replacement on request
- Somebody on your side has to notice the drop
- A backlink monitor sends an alert; the rest is yours to do
- You find the contact, and the thread where the deal was made
- You write to the publisher and follow up yourself
- A link-building service replaces the placement under its guarantee: you report it and wait
GEOboom writes to the publisher
- Every live placement is checked once a day
- You get one email alert, at the moment GEOboom writes
- It already holds the agreement and the thread it was agreed in
- It writes on detection and follows up
- Your work: none
Keep the placements you won.
GEOboom checks every live placement once a day and writes to the publisher when one drops.
The client and the placement
GrowPad is an AI search and SEO agency based in Alicante, Spain, working with B2B SaaS, tech and IT outsourcing companies. It runs its link building and mention outreach in GEOboom: 695 publishers contacted across three campaigns, 16 deals and 33 live placements at the time of writing. One of those placements is the subject here. Another is the one that put GrowPad into Google’s AI Overview.
This placement is one side of a mention exchange with austinheaton.com, a GEO and AEO consultancy for B2B SaaS. The site lists GrowPad at #6 in “Best GEO Agencies for B2B SaaS in 2026”, with a link to GrowPad’s B2B SEO page. GrowPad lists the publisher at #6 in “9 Best SaaS SEO Agencies in 2026”. No money changed hands either way.
Lists like these are the pages a buyer reads, and the pages an AI assistant draws on, when the question is “the best GEO agency for B2B SaaS”. A mention that quietly disappears stops working the day it goes, and nobody sends a notice. In an exchange it is worse than that: the other side keeps its own.
GrowPad agreed to be named. Its CEO, Oleksii Andrusenko, is also a co-founder of GEOboom.
What the client put in
Nothing. Six steps follow and GrowPad did none of them; the only one with its name on it is the one where it reads an email.
What the client did: read one email alert. At the same time GEOboom wrote to the publisher, GrowPad was told the placement had broken. Nothing to approve, nothing to send.
How GEOboom handled it
Six steps, in a day and a half.
- GEOboomRecord the dealWhen the exchange was agreed, GEOboom saved both sides in the deal record: the page, the position, the name in the text and the link target.
- GEOboomCheck every dayOnce a day GEOboom opens each live placement and checks that the mention and the link are still on the page.
- GEOboomSpot the changeOn 28 October the check found GrowPad's entry and link gone. The deal record turned Broken: “The link is not on the page.”
- GEOboomWrite to the publisherOn detection GEOboom emailed the publisher in the same thread, signed by GrowPad's CEO: the link we agreed on isn't on the page, could you add it back? Nobody at GrowPad wrote, approved or sent it.
- ClientRead one email0 minAt the same time, GrowPad got an email alert that the placement had broken. Nothing to do; just informed.
- GEOboomTrack the answerThe publisher replied in the same thread about an hour later, and GEOboom added the answer to the deal record: entry back at #6 with the same link. It was live the next day.
The check covers both sides of an exchange, not just ours. GrowPad’s own mention of the publisher stayed live throughout, and the publisher noticed: “Thanks for keeping my mention up on your side.”
Why placements drop
Publishers keep working on their lists: a new year in the title, a reshuffled ranking, a section rewritten. Entries fall out in those updates, usually by accident, and the brand that lost its place is the last to hear about it — if it hears at all.
Here the publisher said exactly that: the GrowPad entry “dropped out of the GEO agencies post during a recent update”, and offered to put it back at the same position with the same link.
What happened, screen by screen
GEOboom checks both sides of an exchange. GrowPad’s mention of the publisher is live; GrowPad’s entry on the publisher’s page is gone, and the deal is marked Broken. The note at the top is GEOboom’s summary of the publisher’s reply, added once it came in.
The email went out on detection, in the thread where the exchange was agreed, signed by GrowPad’s CEO. Nobody at GrowPad touched it. The publisher answered about an hour later. The “new address” line is GEOboom rotating its sending mailboxes; the person who signs stays the same.
What the client does now, and what comes next
Nothing changes for GrowPad. The entry is back at #6 with the same link, and GEOboom keeps checking it once a day along with the other 32 live placements. If a publisher does not reply, GEOboom follows up in the same thread, as it would with any outreach email.
It can do this because it already holds the agreement and the thread it was agreed in. That is also the limit of it: a link GEOboom did not negotiate is a link it has no terms for and no thread to write in.
What monitoring costs
Nothing on top of the plan. There is no line to add here, which is the point of the table.
| Item | Price |
|---|---|
| Plan | $150 a month: 50 credits, 3 warmed-up mailboxes, unlimited users and projects, SEO data and placement monitoring included |
| Daily check of every live placement | Included in the plan |
| The email to the publisher when a placement drops | Included. It is not a new publisher, so it costs no credit |
| This incident | $0: no credits, no publisher fee |
Figures are from the GEOboom pricing page, October 2026.
What to apply, whether or not you use GEOboom
The page, the position, the name in the text, the link. When an entry drops, that record is what you check the page against and what you quote back to the publisher — and it is what turns “something changed” into a specific ask.
Your side is part of the deal too. Keep it live and check it as often as theirs: here the publisher thanked GrowPad for exactly that, in the same email that put the entry back.
Not in a new email. The original terms and the person who agreed to them are sitting directly above your request, which is why an hour was enough.
Questions, answered
Something missing? .
What does GEOboom check?
That the agreed mention and the agreed link are still on the page — on both sides of an exchange.
How often?
Once a day, for every live placement.
Does the client approve the email to the publisher?
No. GEOboom sends it on detection, in the thread where the deal was agreed, and emails the client at the same time.
Does it cost credits?
No. Monitoring and the email to the publisher are included in the plan. Credits pay for publishers GEOboom writes to for the first time.
Why does the email say “a new address”?
GEOboom rotates its sending mailboxes. The person who signs the email stays the same, and the thread stays the same.
What if the publisher doesn't reply?
GEOboom follows up in the same thread, as with any outreach email. A publisher is not obliged to restore anything, and some will not.
Does GEOboom monitor links I got elsewhere?
No. It monitors placements agreed through GEOboom, where it holds both the agreement and the thread it was agreed in.
How this case study was prepared
The deal record and the thread come from GrowPad's live GEOboom account and were captured on 28 October 2026, about an hour after GEOboom's email. The publisher's page was checked again on 29 October 2026, as was GrowPad's own side of the exchange. Screenshots are cropped to the relevant part of the screen; publisher sites are named, and people's names on the publisher's side, contact addresses and the publisher's own first-place pick are blurred. GrowPad agreed to be named. The author, Oleksii Andrusenko, is GrowPad's CEO and a co-founder of GEOboom, and the email to the publisher went out under his name. A publisher restores an entry because it chooses to; what this page shows is that the drop was found and asked about within a day, not that any publisher is obliged to answer. Prices are GEOboom's public list prices in October 2026 and may change.
Oleksii AndrusenkoCEO of GrowPad, co-founder of GEOboom. Updated October 29, 2026.